Gagaring, T. (2023). Health promotion on TikTok: The inclination of doctors and medical students in New York. The Young Researcher, 7(1), 18-39. http://www.theyoungresearcher.com/papers/gagaring.pdf
As the use of social media starts becomes more popular in the 21st century, health profes- sionals on Facebook, Instagram, YouTube, and Twitter utilize these platforms to discuss unknown health topics. Content analysis was used to gain data on how successful health professionals were at promoting health on TikTok. A survey was then utilized to discover how the success of health professionals on TikTok would impact the likelihood that medical students and doctors in New York City would be inclined to promote health on the platform. The results confirmed that doctors and medical students were reluctant to use social media in the medical field or even download applications to do so. This research can lead to new conversations regarding the impact of the promotion of health professionals on doctors and medical students, as these findings rejected past research.
Keywords: Medical students, doctors, TikTok, social media, health promotion